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The studio behind Posta Tudo

A Software & Creative Studio

We build our own products and selected projects for clients — websites, tools, and the brand, content and video around them. From Brazil to the world.

We've made content for years.
Now we build the tools for it.

Pecolaria is a studio from Brazil, born in game culture. For years we made videos and ran communities for studios like Riot Games — work that taught us how content travels and how audiences gather. Today we put that experience into software: we design and build websites, tools and our own products, and we still take on creative work when a project calls for it.

Posta Tudo, our own product, is where the two meet: a publishing platform for creators, built from zero by the studio.

We take on few projects and go deep: we learn your product and your audience before we write a line of code or a line of script.

  • Posta Tudo: our own product — one upload, seven networks

  • 7 years working with Riot Games across League of Legends, VALORANT and Wild Rift

  • 20+ years in game culture, from competitive communities to Web3 guilds

Three core areas

Software is most of what we do. Each area stands on its own — hire one, or combine them.

Software & Services

Websites, products and integrations, built end to end — from the first screen to the server it runs on.

  • Websites & landing pages
  • Web apps & SaaS products
  • API integrations (social platforms, payments, sign-in)
  • Automations & Discord bots
  • Deployment, maintenance & operation of what we build

Brand & Strategy

The thinking before the making: who you are, what you say, and where your people gather.

  • Branding & positioning
  • Creative consulting for content
  • Content strategy: formats, channels, cadence
  • Community & Discord strategy
  • Launch planning

Creativity & Video

Visual content made to capture attention and spark emotion.

  • Storytelling & narrative concepts
  • Editing & post-production (horizontal & vertical)
  • AI-generated narration & visual assets
  • Graphic design for social media
  • Short-form formats

Selected work

Posta Tudo: the week view of the publishing calendar
Software

Posta Tudo

Upload a video once; it goes to every network you connect, on schedule. Our own product, pre-launch.

ProductWeb appIntegrations
Open postatudo.com ↗
Illustration from a storytelling project
Strategy

Storytelling

Stories and concepts that resonate with players, from lore to event narratives.

NarrativeLore & events
Screens from a Discord community built by the studio
Strategy

Community building

Discord communities designed to grow without losing their shape.

DiscordCommunity
Demonstration of a Discord bot built by the studio
Software

Bots & tools

Bots and automations that run community operations.

AutomationOperations
Trailer of the Roblox game built by the studio
Software

Roblox game

A game built by the studio on Roblox — the trailer.

GameRoblox

Track record

7 years
working with Riot Games
30M+
views delivered
7
social networks, one product

Posta Tudo is a publishing platform for creators: upload a video once and it goes to every channel you connect — YouTube, TikTok, Instagram, Facebook, LinkedIn, X and Bluesky — on the schedule you choose.

Next.jsNodePostgreSQLRedisDockerMercado Pago

What we built:

  • Integrations with seven platforms through their official APIs, including the app review each of them requires
  • A publishing worker that schedules, retries and respects each network's limits
  • Reuse: one video, many destinations, each with its own text and timing
  • Monitors that pick up new videos from YouTube, Google Drive and Dropbox
  • Subscriptions and billing with Mercado Pago
  • Security built in from the first version: code reviews, automated scanning and hardening

Built from zero by the studio — product design, interface, backend and the infrastructure it runs on.

Riot Games

7 years of collaboration

Long-term content consulting and video production across League of Legends, Legends of Runeterra, VALORANT and Wild Rift.

League of LegendsLegends of RuneterraVALORANTWild Rift

We helped pioneer short-form vertical educational content years before Shorts and Reels existed. In 2017 we introduced "Drops" — ultra-short narrative and tip-driven videos built for rapid consumption and sharing, combining strong visual lettering with gameplay micro-insights. The format became a foundation for snackable learning inside competitive communities.

Web3 gaming

Strategy, content & community

For Web3 gaming guilds and projects, the studio provided:

  • Strategic consulting for Web3 gaming guilds
  • Game economy and digital assets explained for non-technical audiences
  • Full community and content pipeline for a Web3 game, from tone to engagement loops
  • Over 1M combined views on YouTube and TikTok during the early growth phase

Momentum from zero, through coordinated storytelling and community activation.

Our process

  1. Discovery

    We learn your product, your audience and your goals: we use what you make, read what your community says and map where the opportunities are.

  2. Design

    We plan before we build: scope, architecture and the story — what gets made, in what order, and why.

  3. Build

    We build and produce: code, content and the operations around them, with the quality and the security we demand of our own product.

  4. Evolve

    We measure, listen and iterate. Software ships, content goes out, and both get better from what the numbers and the people say.

Let's build something

A website, a product, a brand, a video — or you're not sure yet. Tell us what you have in mind.

Response time

Within two business days